Volume 56 | June 11, 2019
Insights-Trends-Opinions
Hello National Accounts Executives,

I hope you enjoy this issue of National Accounts Weekly.


John Pritchard
jpritchard@ShareMovingMedia.com
(770) 263-5262

Enjoy back issues of National Accounts Weekly by clicking here
ANAE Annual Conference
Last Day to Receive the Early Bird Registration Rate!

The Association of National Account Executives Annual Conference takes place in Dallas, Texas on July 11-12. You will network with peers and supply chain executives while hearing how to work successfully with the systems and GPOs listed below. You don't want to miss this event!

We are excited to announce that we have added a speaker to our distribution breakout session on the first day!

Confirmed Speakers:

  • Jody Dobson, Vice President Business Development, Health Systems, McKesson Medical-Surgical
  • Chris McDown, Senior Vice Presidents Sourcing Operations, Vizient
  • Sue Casey, VP, Strategic Supplier Engagement, Supply Chain Services, Premier, Inc.
  • Todd Laidlaw, Vice President Business Development, Medline Industries
  • Pam Bryant, Senior Vice President Supply Chain Management, Parkland Hospital and Health Services
  • Sandy Wise, System Director, Baylor Scott & White Health
  • Heather Wall, Chief Commerical Officer, Civica RX
  • Jeff Cohen, EVP, Public Affairs, Federation
  • Ed Hardin, Vice President Supply Chain, Froedtert Health System
  • Barbara Strain, Director of Value Management, University of Virginia Health System
  • Dee Donatelli, Principal, Dee Donatelli Consulting LLC
  • Traci Bernard, President, Texas Health Harris Southlake Hospital
  • Vizient Aggregation Group
  • More to come!



For questions please contact Anna McCormick at amccormick@sharemovingmedia.com  
Want to save $369 off your ticket to the ANAE Annual Conference above?

Benefits include:

  • Access to the ANAE Supply Chain Leader Learning Series - an interactive webinar with supply chain leaders as well as executives at GPOs and RPCs
  • Registration discounts to all Journal of Healthcare Contracting meetings
  • Attendance to ANAE regional events
  • Access to a community of other National Accounts Executives where you can ask and answer questions about your challenges and successes
  • Access to our online library of content, including industry training, conference presentations, and topic specific blog posts
5 Steps to Product Launch on Amazon in 2019
Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air.

Successful product onboarding requires a step-by-step plan that leverages Amazon’s algorithm and accounts for the unique challenges that new products are likely to face. With a bottom-up approach, brands of all kinds can systematically prepare their products for marketability before implementing a comprehensive strategy to drive customer traffic and optimize performance.


Step #1: Secure the Prime Badge
Step #2: Product and Brand Content
Step #3: Customer Reviews
Step #4: Traffic, Traffic, Traffic
Step #5: Testing and Optimization

In disaster response, health supply chain egos melt away
The organization now known as Healthcare Ready came to life after Hurricane Katrina in 2005, as the industry banded together to better respond to natural disasters. Healthcare Ready cooperates with the Healthcare Distribution Alliance, an industry trade group whose members deliver 15 million medicines and healthcare products to more than 200,000 people each day.

With an industry group coordinating disaster response, it's not uncommon to service a competitor's customers or carry their product on a truck moving in the right direction.

Enhanced coordination between the private and public sectors was one of the lessons the industry put in place after Katrina.

VA issues final rules implementing Community Care Program
The Department of Veterans Affairs today finalized a  rule  implementing the criteria for determining when covered veterans may elect to receive necessary hospital, medical and extended care services from non-VA entities or providers under the Veterans Community Care Program, which begins June 6. 
 
Under the final rule, covered veterans must be enrolled in the VA health care system and meet at least one of six conditions: 
  • VA does not offer the required care or services; 
  • VA does not operate a full-service medical facility in the state in which the veteran resides; 
  • the veteran was eligible to receive care under the Veterans Choice Program and is eligible to receive care under certain grandfathering provisions; 
  • VA is not able to furnish care or services to a veteran in a manner that complies with VA's designated access standards; 
  • the veteran and the referring clinician determine it is in the best medical interest of the veteran to receive care or services from an eligible entity or provider based on consideration of certain criteria VA proposes to establish; 
  • or the veteran is seeking care or services from a VA medical service line that VA has determined is not providing care that complies with VA's standards of quality.

The agency also finalized a rule implementing the program's urgent care provisions, which grant eligible veterans access to care from qualifying non-VA entities or providers without prior approval from VA for services provided at urgent care facilities and walk-in retail health clinics as designated by the Centers for Medicare & Medicaid Services. The rule also establishes the copayment obligations for veterans.
 
The  AHA-supported   MISSION Act of 2018 requires the agency to consolidate its existing community care programs into the new program.
RWJBarnabas, Rutgers Cancer Institute plan $750M pavilion
RWJBarnabas Health and Rutgers Cancer Institute of New Jersey announced plans June 3 to develop a freestanding cancer pavilion in New Brunswick, N.J., a project estimated to cost $750 million.

West Orange, N.J.-based RWJBarnabas and Rutgers Cancer Institute said inpatient cancer services and outpatient services, including those for chemotherapy, will be offered at the new pavilion. The new building will also house research laboratories.

Work on the pavilion is expected to begin in the summer of 2020, and the project is estimated to take four years to complete.
RPC Profile: Captis, The Second Generation
In September 2017, the Upper Midwest Consolidated Services Center, a regional purchasing coalition, with headquarters in Minnesota, changed its name to Captis, which comes from the Latin word meaning “to influence,” “to hold the attention of,” “to captivate.” Given the RPC’s growth from its founding in 2008, the name makes sense.

That’s because in 2008, Captis comprised just 10 health systems; by 2011, it had grown to 34; and today, 85 members generate an annual purchasing volume exceeding $9 billion. And it no longer is just an Upper Midwest affair. Captis has members in 26 states, from California to New York to Florida. And things continue to change.

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John Pritchard


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