Recently I saw a survey asking Suppliers what their biggest challenge is in this crazy healthcare contacting and sourcing market. The most common answer was “Access to IDN Decision Makers.” I could tell from the responses this struck a nerve for Suppliers, and they were at a loss as to why they couldn’t get an occasional meeting with Supply Chain Leaders. I thought I’d share my thoughts on why it is so difficult to get venue with IDNs today.
Connect - Convene - Collaborate