Must-see videos celebrating our Veterans

Check out these great videos celebrating our military veterans.

This first video is a great example of how HCA is hiring veterans to focus on their commitment to their mission. Kent Petty is a great guy and I love what he says about honor, courage and commitment!

This next video is a must-see. I have watched it a few times and am just stunned at how well it communicates the Brand Promise of Food City a small southern grocery chain. This will be the best 60 seconds you will spend all week.

Click here for the video

What is your company’s brand promise to Hospitals, IDNs and Patients? Can you articulate it? Can you show it?