The 8 Healthcare Trends that will Impact your Sales in 2018

Last week, Jason Krantz, CEO of Definitive Healthcare, held a webinar detailing 8 trends in 2018 that will impact supplier sales to the healthcare market. I thought he did a nice job detailing what today’s hospital operator is focused on.

Click here to listen to a recording of the entire webinar.

As a National Accounts Executive, I think it is worth your time to understand these trends for three reasons:

You will be more understanding of the challenging job your customers and prospects have.
It will make you more conversational with executives on topics they are worried about.
If you can help your prospects better understand or navigate any of these trends, you will be valuable to them (i.e. craft a value proposition around these trends).

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